Architect Shubhangi Singh’s life seemed picture-perfect with a successful career and stable income. However, she felt a void, a desire for something more significant. This desire led her to start a millet business in 2018, driven by a passion for meaningful ventures.
Shubhangi Singh’s Journey to Entrepreneurship
Shubhangi’s venture, ‘Golden Millets,’ was born out of a personal experience when her mother fell ill. This event made her realize the need for healthier alternatives to wheat and rice in Indian households. She founded ‘Golden Millets’ with a mission to provide such alternatives.
Shubhangi encountered various challenges, including making millets appealing to the current generation and creating a viable business model.
Overcoming Challenges: The Golden Millets Success Story
To make millets more palatable, Shubhangi developed over 120 millet-based products, including ladoos and namkeen. Her dedication led her to collaborate with research institutions and adopt a ‘farm-to-plate’ model, solving supply chain issues.
Women Empowerment in Agriculture
Shubhangi’s venture empowered women in agriculture by creating awareness about the profitability and sustainability of millets. Around 30,000 farmers are now associated with ‘Golden Millets,’ benefiting from the crop’s advantages.
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Coupling Farmers’ Lives with Sustainability
Before ‘Golden Millets,’ farmers viewed millets as less profitable. Shubhangi changed this perception by highlighting millets’ sustainability and profitability. Her company’s initiatives have positively impacted farmers across India.
Achievements and Recognition
Shubhangi’s efforts were recognized when ‘Golden Millets’ won the 2023 ‘Startup Grand Challenge,’ presented by the President of India. This accolade was a testament to her commitment to reviving the glory of millets.
The Future of Millets in India
Shubhangi envisions a future where every Indian household includes millets in their daily meals. With increased government funding and investor support, she believes her millet business can achieve greater success and contribute to India’s food industry.
Conclusion
Shubhangi Singh’s journey from architect to entrepreneur exemplifies the power of passion and purpose. Through ‘Golden Millets,’ she has not only revitalized the popularity of millets but also empowered farmers and promoted sustainable agriculture. Her story inspires us to pursue meaningful endeavors that benefit society at large.
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FAQ’S
- Are millets healthier than wheat and rice?
- Yes, millets are considered healthier due to their high nutritional content and lower glycemic index compared to wheat and rice.
- How can I incorporate millets into my diet?
- Millets can be used to make various dishes like porridge, upma, dosa, and roti. They can also be added to salads and soups.
- What are the benefits of millets for farmers?
- Millets require less water and no crop protection, making them a sustainable and profitable crop for farmers.
- Where can I buy millet products?
- Millet products can be purchased from local stores, online retailers, and directly from millet producers like ‘Golden Millets.’
- Is ‘Golden Millets’ available outside India?
- As of now, ‘Golden Millets’ primarily operates in India, but there are plans to expand globally in the future.
