The ODOP drive lines up with the vision of State head Narendra Modi to encourage adjusted territorial advancement across all regions of the country.
The One Region One Item (ODOP) program, working under the DPIIT, Service of Trade and Industry, has effectively onboarded north of 50 aggregators. These aggregators are intensely devoted to the respectable reason for advancing ‘Brand India’ and hoisting the interesting items beginning from various locales of the country. Association Pastor of Business and Industry, Buyer Undertakings, Food and Public Dispersion, and Materials Piyush Goyal has encouraged each association to team up with the ODOP program, building up the significance of advancing native items for the general advancement of the country.
Brand India: ODOP Programme Surpasses 50 Aggregators Milestone (Photo Source: ODOP_IND)
Source Image:-Krishijagaran.com
Ayurvedic Health Organization, Woodland Basics, Joins the ODOP Development
The 50th aggregator to join the ODOP drive is the prestigious Ayurvedic wellbeing organization, Woodland Fundamentals. This denotes an achievement as the ODOP program picks up speed in exhibiting esteem included items a worldwide stage. Timberland Basics, with its emphasis on excellence and health, brings a rich exhibit of ODOP-distinguished items to the worldwide stage, adding to the bigger story of Indian craftsmanship.
Variety Across States and Association Domains
The ODOP people group of aggregators currently ranges across 25+ States and Association Regions, addressing more than 160 locale. This different portrayal expects to edify buyers about the beginning of the fixings utilized in the items, laying out a particular personality for each region and cultivating mindfulness about the rich legacy of Indian craftsmanship.
Observing Genuine Variety: From Pashmina Weavers to Espresso Grower
The ODOP aggregators commend the genuine variety of Indian craftsmanship. From respecting the ladies Pashmina weavers in Leh, Ladakh, and talented bamboo craftsmans in West Tripura to embracing the Ajrakh groups of Kutch, Gujarat, and the committed espresso grower in Wayanad, Kerala — the aggregate exertion is a festival of the country’s changed and rich social embroidery.
In a token of support, State leader Narendra Modi lauded the endeavors of ODOP labeled aggregator – Weaving machines Ladakh, during the 107th episode of Mann ki Baat. This acknowledgment mirrors the public authority’s help for the ODOP program and its positive effect on nearby craftsmans and their networks.
Inventive Advancement Procedures and Worldwide Openness
Aggregators under the ODOP drive have embraced innovative and eco-accommodating bundling systems, incorporating convincing narrating components. By presenting story cards with every item, illustrating the craftsmans’ excursion and the item’s importance, they mean to implant a customized touch into each buy. These imaginative methodologies enhance the client experience as well as add to a far reaching story of the item and the craftsmans’ striking process. Aggregators have effectively displayed distinctive items at lofty occasions like the World Venture Meeting, Atma Nirbhar Bharat Utsav, World Financial Discussion, acquiring tribute from regarded dignitaries at the most significant levels.
Joint efforts for a Common Vision
ODOP aggregators have fashioned joint efforts with government substances like Garvi Gurjari of Gujarat, TRIFED, and others, working on the whole towards the common vision of advancing native items from each area. The group imagines carrying more aggregators under this mission to upgrade item availability and perceivability, further reinforcing the effect of the ODOP program.
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By choosing, marking, and advancing one item from each region, the ODOP program adds to the bigger objective of Atma Nirbhar Bharat.
